Starting a business can be expensive. Many times your budget gets eaten up by start-up costs with little to no room for marketing such as outdoor signage and other advertising. Custom outdoor signs such as marquee signs and light up signs can be thousands of dollars, and that doesn’t include the cost to pay the installers or permit these types of outdoor signs with the city. So what do you do if you’re on a budget or just need to buy some time until your budget allows for more?
When it comes to outdoor signage, there are many options that don’t cost an arm and a leg yet still look clean and professional. Try using one or a combination of these outdoor sign solutions below and you may find you don’t need a giant sign in front of your shop.
Custom Outdoor Signs
Here are a few simple solutions for custom outdoor signs that won’t break the bank:
1. Window Vinyl. Adhesive Vinyl Decals are a great way to dress up your windows. You can go big and bold with a large logo and the name of your business or keep it simple with some vinyl lettering listing your products and services. Either way, windows are great real estate for custom outdoor signs. This type of outdoor signage is effective, durable and inexpensive.
2. Banners. A banner is a good solution if you need something up until your custom outdoor signs ready to go up, or if you are having an event that is temporary. Banners are a great option for outdoor signs to promote events such as grand openings, sales and specials.
5. Flag Banners. Flag Banners are a good option because they are eye catching, inexpensive and easy to use. Flag banners often have inexpensive pre-printed versions such as Sale, Special, Now Open, etc.that you can buy off the shelf for cheap. There are also general business flags such as Hair Salon or Restaurant. Try setting a few outside of your business and see how much attention they draw to your building!
There are many options when it comes to outdoor signs. You’ll need some kind of signage for your building so take some time and research to find out what is right for you. Ask questions before buying or leasing out a new space to see if you have a criteria you need to adhere to. If you have questions regarding your options for outdoor signage, contact your local sign shop for help as this is where their expertise lies.
Photo Credits : Nordstrom Rack storefront. (PRNewsFoto/Nordstrom, Inc.)