Where do I go now?
Is designing a custom sign for your business confusing? So many decisions to make and it needs to be just right. After all, this is the first impression you will make on your customer. Start a list of qualities about your business. What products do you sell? Who is your target audience? What is the spirit of your business? What quality range do you want to offer? Once you get a clear picture of how you want to place your business in the community, design ideas will start to become apparent.
Products and services are most likely the back bone of your business. Coffee, tires, sporting equipment, fashion, toys - or even maid services, computer services, business consulting – every business can be represented by a series of icons – a coffee cup, basketball, or toy train that will immediately identify the core of your business to all passing traffic. Consider a single icon that can represent your business to the outside world.
Your intended customer base is another key factor in deciding a look for your custom sign. Targeting the look of your business and its signage to that audience is essential to communicating with your audience, saying “Here you are! We have everything you want and need!” Obviously, an extreme sports equipment store with a youthful clientele will have a much different vibe than a tea house that is targeted to the older, blue-haired, lunch crowd. Make sure your custom sign graphics call to your customers, inviting them to come and see what you have to offer them.
You can set the stage for your product presentation by conveying the spirit of your business in your business sign. Have you noticed that tattoo parlors have a certain spirit of adventure that is portrayed by their signage? or how a spa can float a peaceful meditation to you on the street? Coffee shops try to get you jazzed up – java buzz perhaps? And don’t forget how awfully business-like any bank’s signage is. What is the spirit of your business? Can you use color – fonts – or graphics to get your mood across?
Finally, what quality or price range are your products? Are they youthful and affordable? Are they so pricey that you can only speak in whispers in the store? Are you the cheapest place in town? Each of these price or quality ranges have a look that communicates to a customer without words what they can expect once they get inside. Remember that price and quality are not necessarily equal – and this can be a point of reference by itself. Great Stuff – Great Price!
Now you have a starting point for your custom sign design. Whether you make some preliminary drawings yourself, or gather some photos with ideas that you like and take them to a graphic designer, you have made a good start in designing custom signs that will draw your customers in.
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